BoxCast underwent a complete brand refresh in 2020, giving new life to a visual identity that had become stale and disconnected. As the only designer at the time, the task of refreshing a brand had to be carefully and thoughtfully executed to ensure complete company alignment.
Sometime later, the BoxCast Brand Guidelines were created by myself and a small team of creatives to help ensure a consistent visual identity across all company materials, both internal and external. This included rules about correct logo usage, an ideal type stack, and how to use the company color palette.
